Video Revision Shorts from the BBC

http://www.bbc.co.uk/schools/gcsebitesize/business/video/

A little video on evaluation from 02

Evaluation demonstartion from O2

In this demonstarion of evaluation the presenter demonstrates how to structure a question.

Paragraph 1

Knowledge of key terms in the question.

  

Paragraph 2

Identification of First Issue,

and how it applies in this case. 

Then an analysis of the positives and

the negatives of the alternative

suggested. 

Paragraph 3

Identification of a second issue, and

how it applies in this case.  Then

an analysis of the positives &

the negatives of this alternative.

Paragraph 4

Overall which is best in this situation?

Why is this the case?

Revision pages for Y11 Business Economics Students

http://www.dineshbakshi.com/Basic-economic-problem/Interactive-Revision-Quizzes/

http://tutor2u.net/revision_notes_economics_gcse.asp

Revise actively - mindmap; key points; and issues that can be analysed.

• Don't forget that the best scores in examinations are delivered by students who de-code the examination command words. 
• Make sure that you answer all parts of the questions, implicit and explicit.
• When asked for an opinion, ensure that you have pointed out the strengths and weaknesses on both sides AND expressed your opinion AND justified this (n.b. without re-stating your analysis)

Reference page 33 ASOS exists!!!

http://www.asos.com/default.aspx?r=2

Building a Brand - Apprentice Style

The lastest episode of Apprentice has the gang trying to build a brand.

watch it on BBC iplayer @
http://www.bbc.co.uk/iplayer/episode/b00vdc37/The_Apprentice_Series_6_Beach_Accessory/

Y10 Questions
1. What is a brand? (2)
2. What is the purpose of a brand? (4)
3. Use example to show how a firm creates a brand? (6)

Y11 Questions

1. What is price sensitivity? (2)
2. What is the effect of branding on price sensitivity, explain your answer?(4)
3. Using examples, explain how branding links to a firm's competitive advantage. (6)

Competitive Advantage
- what is it?
http://y10cheeseylesson.blogspot.com/http://y10cheeseylesson.blogspot.com/

- can we provide examples of it in action?

http://www.youtube.com/watch?v=anwlpTgbQTE - N
v http://www.bing.com/videos/search?q=mitre+sports+advert&sk=&docid=275174916872&mid=4603E7F819FA7A4332464603E7F819FA7A433246&FORM=LKVR3#

- So how do firms you know create it?

Think of a brand you know and love.

Competitive advantage comes from a combination of:

- Market reseach
- Cost Control
- Creativity
- Leadership

Identify (on paper) up to 4 factors that apply to your business, and how the competitive advantage works

Review to class

For your business demonstrate how your firm competes in its market?

Extension Activity

Extension Activity - for those who are realy good- can we model it?

Based on the new school food service - the Atrium - how would you create a Comparative advantage?

Review.....

Competitive Advantage

http://www.youtube.com/watch?v=mP_dTq0pAG0&feature=related

Mary queen of shops - http://www.bbc.co.uk/programmes/p008pv8j

http://www.bnet.com/videos/facebooks-competitive-advantage/440340

http://www.youtube.com/watch?v=OKCzYZnkYIU&feature=related

Reputation : http://www.youtube.com/watch?v=uqfxmWbelcQ&p=6BCB2C3C10C21138&playnext=1&index=17

Mr Plow http://www.youtube.com/watch?v=cUMFfm2NkrU&feature=related

http://www.youtube.com/watch?v=fojWsv3AzmA&feature=related

http://www.theflowershoplindley.co.uk/index.html

This shops has meet the needs of its customers and in 9 years has become very focused on chttp://www.theflowershop

9. Gaining Competitive Advantage

Competitive advantage is that factor that helps a business become successful - it can be the USP, it certainly is the way that it uses market research about what its customers need to give it the EDGE when competing for customers!

In this video Innocent tell it how it is:

http://www.youtube.com/watch?v=Kta2upHMMtk&feature=related

Examples

The edge, APPLE style: http://news.bbc.co.uk/1/hi/technology/8483654.stm
The edge, HOWIE style: http://www.howies.co.uk/
The edge, NIKE style: http://www.youtube.com/watch?v=anwlpTgbQTE
The edge FAT FACE style http://www.liveleak.com/view?i=176_1247668668

Finally a PPT presentation on TESCO http://www.authorstream.com/Presentation/Ethan-57182-2-Competitive-Advantage-Think-Retailer-demographicsACNielsen-Homescan-No-1-Retailingfrom-East-End-TokyoviaDub-a-Travel-Places-Nature-ppt-powerpoint/

Corporate Social Responsibility

Artisle: http://www.guardian.co.uk/environment/corporatesocialresponsibility

Video:

1. http://www.guardian.co.uk/media/video/2008/jul/04/advertising.formulaone
2. http://www.guardian.co.uk/media/video/2009/dec/31/rabbit-ad-innocent-smoothies
3. http://www.youtube.com/watch?v=PeORynrUakk&feature=related - Richard Reed

Burger King advert 'misled on size'

Burger King advert 'misled on size' The advert will not be shown again in its current form A Burger King advertising campaign has been banned after complaints the chicken burger shown was bigger than the real thing, a watchdog has said.

Two viewers said the TV advert for the Tendercrisp burger was misleading.

The Advertising Standards Authority said it bought three burgers and found their thickness and the overall height was "considerably less" than in the ad.

Burger King said it needed to show clearly all of a product's ingredients in its advertising.

The television advert for the Tendercrisp chicken burger featured a man eating a large burger in a motel room before an angry-looking cow was shown standing in the doorway, with a voiceover saying: "So good, you'll cheat on beef."

The Advertising Standards Authority (ASA) said: "We also examined the size of the burgers in the hands of an average-sized man and considered that they did not fill the hands to the same extent as the burger featured in the advert.

"We concluded that the visuals in the advert were likely to mislead viewers as to the size and composition of the product."

It ruled the advert should not appear again in its current form.

Production of Pizza

The worksheet
http://tutor2u.net/business/videocases/videocase-pizza-factory.pdf
Video of facory
http://news.bbc.co.uk/1/hi/business/7733602.stm
Video of hand made pizza - dont blink!
http://www.youtube.com/watch?v=7UqeN-dQ_NM&feature=related

Alternative Places

Ikea- Beijing

http://www.ft.com/cms/20f4cc18-041c-11df-a824-00144feabdc0.html?_i_referralObject=12761137&fromSearch=n


No Frills Hotel

http://www.tutor2u.net/blog/index.php/business-studies/comments/teaching-added-value-introducing-the-worlds-first-zero-star-hotel/#extended

A Range of Cheese

http://www.lincolnshirepoachercheese.com/

Branded Cheddar: Cathedral City Mature Cheddar
http://www.youtube.com/watch?v=3TNzuaeb2nM&feature=related

These may work...
http://www.sainsburys.co.uk/groceries/index.jsp?bmUID=1267664462931

http://www.sainsburys.co.uk/sol/global_search/global_result.jsp?bmForm=global_search&GLOBAL_DATA._searchType=0&bmUID=1267671267813&GLOBAL_DATA._search_term1=cathedral+cheddar

If not search http://www.sainsburys.co.uk/sol/index.jsp for Basics Cheddar and Cathedral City Mature Cheddar

Place - Distribution

Check out this Powerpoint for the theory in today's lesson.

Try to work out the advantages and the disadvantages of each channel of distribution..

http://www.slideshare.net/toejamatic/y10-bs-place-horncastle

Chapter 19 - Customer Focus and the Marketing Mix

Place - one of the four P's
The way in which a product is distributed - how it gets for the producer to the consumer