Competitive Advantage
- what is it?
http://y10cheeseylesson.blogspot.com/http://y10cheeseylesson.blogspot.com/

- can we provide examples of it in action?

http://www.youtube.com/watch?v=anwlpTgbQTE - N
v http://www.bing.com/videos/search?q=mitre+sports+advert&sk=&docid=275174916872&mid=4603E7F819FA7A4332464603E7F819FA7A433246&FORM=LKVR3#

- So how do firms you know create it?

Think of a brand you know and love.

Competitive advantage comes from a combination of:

- Market reseach
- Cost Control
- Creativity
- Leadership

Identify (on paper) up to 4 factors that apply to your business, and how the competitive advantage works

Review to class

For your business demonstrate how your firm competes in its market?

Extension Activity

Extension Activity - for those who are realy good- can we model it?

Based on the new school food service - the Atrium - how would you create a Comparative advantage?

Review.....