Competitive advantage is that factor that helps a business become successful - it can be the USP, it certainly is the way that it uses market research about what its customers need to give it the EDGE when competing for customers!
In this video Innocent tell it how it is:
http://www.youtube.com/watch?v=Kta2upHMMtk&feature=related
Examples
The edge, APPLE style: http://news.bbc.co.uk/1/hi/technology/8483654.stm
The edge, HOWIE style: http://www.howies.co.uk/
The edge, NIKE style: http://www.youtube.com/watch?v=anwlpTgbQTE
The edge FAT FACE style http://www.liveleak.com/view?i=176_1247668668
Finally a PPT presentation on TESCO http://www.authorstream.com/Presentation/Ethan-57182-2-Competitive-Advantage-Think-Retailer-demographicsACNielsen-Homescan-No-1-Retailingfrom-East-End-TokyoviaDub-a-Travel-Places-Nature-ppt-powerpoint/
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