The lastest episode of Apprentice has the gang trying to build a brand.
watch it on BBC iplayer @
http://www.bbc.co.uk/iplayer/episode/b00vdc37/The_Apprentice_Series_6_Beach_Accessory/
Y10 Questions
1. What is a brand? (2)
2. What is the purpose of a brand? (4)
3. Use example to show how a firm creates a brand? (6)
Y11 Questions
1. What is price sensitivity? (2)
2. What is the effect of branding on price sensitivity, explain your answer?(4)
3. Using examples, explain how branding links to a firm's competitive advantage. (6)
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