Ikea- Beijing
http://www.ft.com/cms/20f4cc18-041c-11df-a824-00144feabdc0.html?_i_referralObject=12761137&fromSearch=n
No Frills Hotel
http://www.tutor2u.net/blog/index.php/business-studies/comments/teaching-added-value-introducing-the-worlds-first-zero-star-hotel/#extended
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